Auto Metal Direct Named 2026 Title Sponsor of C10 Talk | Inside Episode 324 with Jason Chandler

AMD x C10 Talk: Title Sponsor for 2026 + Behind the Scenes with Jason Chandler (Episode 324)

Auto Metal Direct (AMD) is proud to be the Title Sponsor of the C10 Talk Podcast for 2026—a platform built around the trucks that shaped the hobby and still dominate the driveway, the shop, and the show field: 1960–1991 Chevy and GMC C/K trucks, with the occasional nod to early OBS years.

If you’ve followed C10 Talk for any amount of time, you already know why this partnership makes sense. The podcast has always been about more than parts and paint—it’s about the builders, the stories, and the community that keeps these trucks alive.

That “people first” energy comes through loud and clear in Episode 324, where host Ronnie Wetch sits down with Jason Chandler from AMD for a wide-ranging conversation about product development, quality control, content creation, and what it really takes to support the C10 and Squarebody community at scale.

Why AMD Chose C10 Talk for 2026

C10 Talk speaks directly to the audience AMD builds for:

• Builders and owners who actually wrench on their trucks

• Enthusiasts actively buying restoration parts and recommending brands they trust

• A community that values companies who show up, contribute, and listen

As Title Sponsor in 2026, AMD’s goal is simple: support the culture that supports these trucks, while bringing more helpful, practical, real-world content to the people building them.

Episode 324 Highlights: Jason Chandler on Building AMD’s Media Engine

One of the biggest takeaways from the episode is how AMD approaches marketing differently. The goal isn’t to flood feeds with “buy now” posts—it’s to contribute to the community with content that helps builders make better decisions.

Jason describes AMD’s media operation as a lean team supported by trusted partners and influencers—yet the output is consistent, polished, and always active.

What AMD’s marketing looks like in real life

• A compact internal team handling the core workload

• Outside support from respected builders and creators

• A focus on education, “how-to” content, and the next generation

Ronnie’s reaction says what many builders have been thinking: AMD has stepped into a space that classic truck enthusiasts were missing—consistent, credible content paired with real product development.

Product Development: “It’s Not Going Out Till It’s Right”

If you work on these trucks, you already know the truth: fitment isn’t just a product issue—it’s a platform issue. Variations in original manufacturing, decades of repairs, and “Frankenstein” builds all stack the deck.

But AMD’s standard remains the same: push closer to OE-style fitment and correct details, and pull products back when they aren’t meeting expectations.

What stood out most in the discussion

• AMD will stop shipments and hold inventory if a part isn’t right

• Tooling corrections and retooling happen when needed—not when it’s convenient

• Customer feedback is a major trigger for improvement cycles

That kind of decision costs money in the short term. But it protects builders long term—and it protects the trust that matters most in a tight community like C10 Nation.

The AMD Website Advantage: Real Photos, Real Parts, Right Off the Shelf

Jason also explains how AMD built a foundation early that still separates the brand today: show customers exactly what they’re buying.

Instead of relying on generic visuals or polished mockups, AMD built a system where product imagery reflects real inventory.

The goal

• Better confidence for builders ordering online

• Cleaner decision-making before parts show up at the shop

• A more accurate shopping experience for C10, Squarebody, and OBS buyers

When you’re buying sheet metal, details matter. Seeing the part clearly matters. And in many cases, that’s the difference between “close enough” and “this is the right panel for my project.”

Platform Focus: 67–72 Still Reigns, Squarebody Momentum Keeps Building

A key moment for truck builders is when Jason confirms AMD’s internal reality:

• 67–72 is the most popular GM truck platform in AMD’s catalog

• Squarebody development remains aggressive, with ongoing tooling updates and refinements

• OBS development continues expanding, with major items in the pipeline

What you’ll see more of

• Retooled cab and structure components

• More 67–72 retooling (kick panels, A-pillars, cowl components, cab structures)

• Ongoing Squarebody refinement as tooling and feedback dictate

This is exactly what builders want: not just “new parts,” but better parts over time.

A Quick Note on AMD X-Parts for 60–66 Builders

Ronnie and Jason also touch on 60–66 coverage and how AMD helps fill gaps using AMD X-Parts—third-party sourced solutions offered when a fully AMD-tooled option isn’t available yet.

X-Parts Disclaimer Paragraph:
X-Parts are third-party products offered by AMD as a viable substitute when an AMD-tooled panel is not yet available. While not the same superior quality as new AMD parts, these panels are considered workable solutions for most vehicles. Some may require additional body work during installation, but all have proven effective in the restoration world.

“The Trucks Are Cool, But the People Are Cooler”

The episode closes where the C10 community always seems to land: relationships and shared momentum. Shows, shop talk, road trips, and the unique reality that a $250,000 build and a $20,000 driver can park next to each other—and the owners will still talk like old friends.

That’s the C10 community. That’s why AMD shows up. And that’s why AMD is investing in C10 Talk for 2026.

What This Partnership Means for C10 Nation in 2026

As Title Sponsor, AMD is aiming to deliver more of what builders actually want:

• More development updates that matter to GM truck owners

• More educational content, tips, and real-world installation insight

• More event involvement and builder-focused support

• More transparency into how products evolve from feedback to retooling

And yes—AMD would love to collaborate with Ronnie and C10 Talk on YouTube content in 2026, including:

• behind-the-scenes manufacturing stories

• install and tech-style content

• builder features and community spotlights

Stay Connected

If you’re building a 1960–1991 Chevy or GMC truck, AMD and C10 Talk are here for the same reason: keep the community strong and keep these trucks on the road.

Follow AMD on social media for new product updates, builder features, installs, and behind-the-scenes content—and keep C10 Talk in your rotation for the conversations that make this hobby what it is.